Highly concentrated purple shampoo cleanses, tones, and repairs while keeping hair hydrated from roots to ends. Sulfate-free formula creates a rich lather to neutralize brassiness and boost brightness after one use for all blonde, lightened, and grey hair.
o High performance shampoo for salons
o The longer you treat, the brighter the results
o Gentle enough for clients home use
o Shampoo PH level: 5.8 - 6.2
o Scientifically proven 3x brighter blonde. *Compared to other top purple shampoos